Influencer Marketing Uncovered

In this podcast, we combine interviews with global industry leaders, influencers from all over the world and new upcoming cultural voices in the industry. Together we bring the hottest insights for you to keep-up with the latest trends, news and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market. Come behind the scenes with us as we uncover the untold stories behind this revolutionary industry.

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How TikTok is transforming content creation for brands and influencers.

TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO, and Founder of Tkers Agency discusses how brands can embrace TikTok. We talk about how to lose the fear to enter the platform, how TikTok creators differentiate from other channels influencers, and understand what the future holds for brands that dive into the platform to embrace a form of more dynamic, authentic and less filtered content.

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How FMCG brands can better optimise their digital presence and marketing strategy.

Building a brand personality is a must in today’s digital world for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company discuss how brands can engage and delight consumers by innovating. We dive into how to build a brand personality, the importance of working with talented content creators that successfully amplify the brand storytelling, and finally to get an insight into the success formula to tap into TikTok.

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How influencer marketing can help brands achieve credibility of their social commitments.

Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso Colombia, discusses how brands can avoid becoming one more brand promising to save the world. They explain how influencers can convey authenticity, and how the use of livestream content enables brands to gain back proximity and trust with consumers.

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How influencers can protect their brand & content in the ever changing digital landscape.

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder & Managing partner of Sharma Law discusses, what both parties need to legally take into account when going into partnership. They uncover practical recommendations when going into collaboration agreements & discuss how the creator economy era will impact the industry.

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Positioning a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how the digital innovations are allowing marketers to become more disruptive.

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The key to achieve brand & audience growth in culturally different markets.

Entering & successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L’Oréal France discusses how to use Influencer Marketing as a strategy to successfully penetrate a new market.

Discover how brands can use Influencer Marketing to resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels, different audiences around the globe engage with.

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How luxury brands stay ahead of the game by embracing new digital strategies.

Social distancing measures & rise of a new customer behaviour, have challenged luxury brands to defied the status quo. In this episode, Vanessa Fernandes Luxury Expert & Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to market and explores how an omnichannel strategy, that combines Influencer Marketing with technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.

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The importance of authenticity when creating fun content for lifestyle brands.

Building an authentic bond with your audience is key to secure a long-lasting relationship with it. In this episode, lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy. Nas also stresses how important is for brands to embrace the power of authenticity and laughter to raise a steady engagement.

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The importance of speaking fearlessly.

Speaking fearless in social media has become a must in the Influencer Marketing Industry, as today more than ever, global audience are raising their voices to speak up and empower who they are and what they truly think about brands, global movements and so much more. Zeze Millz, leading Cultural Commentator in the UK dives into the importance and challenges that come with speaking fearless on social, how brands can find an opportunity to make a change and take a stand by empowering unapologetic conversations.

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Creating a global business in 2 years. Our story .

Tenacity, resilience and gratitude, three words that describe the foundation story of Maira Genovese, Founder and CMO of MG Empower. Tune in to discover the story behind Maira’s journey to build a business that reflects a clear purpose: empowering lives, people and brands, in 2 years. In this episode, we will discover how MG Empower has become a leading influencer marketing agency by having a clear purpose that goes above and beyond a commercial goal, and that is powered by a vision of innovation.

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Introducing the MG Empower Podcast.

Ready to dive behind the scenes of the influencer marketing world? In this welcome message, our host Maira Genovese, CEO and Founder of MG Empower, will introduce you to this new exciting adventure, how this idea began and came to life, and how through storytelling with our worldwide guests we will unveil the secrets to success in the revolutionary industry of Influencer Marketing. We’ll come to you with new stories, new hacks and new voices that are taking the led in our industry all around the world.

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Let's uncover the secret truths behind the success of the influencer marketing world.

Discover our episodes.

How TikTok is transforming content creation for brands and influencers.

How FMCG brands can better optimise their digital presence and marketing strategy.

How influencer marketing can help brands achieve credibility of their social commitments.

How influencers can protect their brand & content in the ever changing digital landscape.

Positioning a hotel brand through social media and influencer marketing.

The key to achieve brand & audience growth in culturally different markets.

Is the future for influencers to build their own brands & become entrepreneurs?

The importance of creating Influencer Marketing campaigns with meaningful and authentic purpose.

How luxury brands stay ahead of the game by embracing new digital strategies.

The evolution of brand management: How to stay ahead go the game?

Grow a business in 2021 with the power of Influencer Marketing.

The importance of authenticity when creating fun content for lifestyle brands.

The importance of speaking fearlessly.

Creating a global business in 2 years. Our story .

Introducing the MG Empower Podcast.

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