Let's uncover the secret truths behind the success of the influencer marketing world.

In this podcast, we combine interviews with global industry leaders, influencers from all over the world and new upcoming cultural voices in the industry. Together we bring the hottest insights for you to keep-up with the latest trends, news and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market. Come behind the scenes with us as we uncover the untold stories behind this revolutionary industry.

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Discover our episodes.

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Onboarding non-gaming audiences into immersive experiences.

One of the hottest trending questions in the marketing industry is “How can we successfully place brand activations on new digital spaces, such as the Metaverse?”. While it's hard to provide all the answers at this early stage, there are still important insights we can already consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins us for a practical conversation exploring some of his insights, including a perspective on real-world cases and campaigns, and touching on the Metaverse Fashion Week.

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Does your brand need a community?

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, we welcome Manouska Jeantus, Community Lead at Miro, former Community Engagement Leader at Glossier, as we engage in a conversation tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.

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How are influencers becoming part of brand's marketing & product development teams?

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode global communications strategist and talent agent, Alice Hampton, Founder of ACP Management dives into a  rich conversation analysing the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.

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How to drive innovation by co-creating with the brand community.

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, we engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact.

 
 
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How important is mental wellbeing in the influencer marketing industry?

Social media has increasingly driven the perfectionism ideals presented to us for decades by mass media, highly impacting the influencer marketing industry today. In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie, shares with Maira Genovese, Founder and President of MG Empower and Raphael Bouquillon, Managing Director USA, her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges.

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How can brands raise consumer trust, partnering with influencers to drive positive impact?

The world calls for urgent action when it comes to sustainability, and influence plays a definite role in it. In this episode, we're joined by special guest John Melo, CEO of Amyris, to evaluate how the colossal beauty industry, backed by clean chemistry and allied with influencer marketing, is conquering the forefront of sustainable action, reshaping consumer behaviour and supporting brand’s community building.
 
 
 
 
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How will the rise of Web 3.0 impact the development of the creator economy?

The creator economy isn’t going anywhere. But how’s it going to change when Web 3.0 is fully realised? Experts say Web 3.0 will completely reshape community building. Tune into this all-encompassing conversation to gaze into the future and explore the evolution of social platforms, influencers and brands in the highly anticipated new phase of the internet. This episode’s special guest is Kaya Yurieff, Creator Economy Reporter for The Information.
 
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What is the Ecoverse and how can brands take part of a this sustainable metaverse idea?

Is there a sustainable approach to Web 3 and NFTs? In this episode Nihar Neelakanti, CEO of Ecosapiens,  discusses how the Ecoverse will come to life, to build a sustainable landscape of Web3. Tune in to discover how Ecosapiens is building a web3/NFT platform to enable consumer support against climate change in “1-click”, and how will brands be able to dive into the space to make a positive contribution to the environment, an efficiently offset the impact of the crypto minting process.
 
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How is the publishing industry keeping up with the creator economy?

The creator economy is taking the world by storm, transforming how the publishing industry embraces a new form of leaders, cultural voices and entrepreneurs. In this episode Alinka Rutkowska, CEO and founder of Leaders Press, discusses how the Publishing industry has been transformed by the rise of Influencers. Tune in to discover how creators are taking a leading voice across their communities through different publishing formats, how Web3 will  impact the industry and how talents will have more opportunities, as they become thought leaders for the new generations.
 
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How can brands get started in the metaverse by collaborating with influencers?

What is the Metaverse today? Let’s demystify it. In this episode, Yonatan Raz-Fridman, CEO and founder of Supersocial,  discusses how Web3 is transforming how brands and consumers interact in the new immersive and virtual worlds. Tune in to discover how this new web era will transform the conception of community building, content ownership and self-expression extension. Discover, how the development and building of the metaverse, will enable brands and creators to enhance audience experiences and redefine consumer engagement.
 
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How to build a winning PR strategy by partnering with influencers.

“People will remember you by how you made them feel”. Emotions and genuine human connections are the core of Influencer Marketing success. In this episode, Paula Bezerra, Head of Public Relations at Fasano Rio de Janeiro and Chief Brand Activist at Amyris, discusses how the influencer industry has transformed the PR world forever. Together they unveil how traditional PR was challenged to convey experiences in a more authentic way, appealing to the audience's emotions and memories, overcoming the barriers from print and digital content - to offline experiences.
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How to create long term relationships with consumers by leveraging on empathy.

After the challenging on the past years, consumers are seeking to find sources of joy and genuine connection when diving into the experience with brands and services. In this episode, Andreia Morelli, VP of Charge Products & Marketing at American Express Mexico discusses how brands can go above and beyond to create authentic and meaningful connections with consumers to build long term relationships and raise loyalty. Tune in to discover how an empathetic approach to the transformation of data and consumer behaviour insights, can lead brands to create innovative and relatable campaigns.
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How sustainable beauty is powering the industry. Inside Costa Brazil's purpose-driven brand.

Sustainable beauty is transforming the industry forever, as consumers are increasingly demanding brands to become more ethical across their supply chain and communications. In this episode  Francisco Costa, Founder and Creative Director for Costa Brazil, discusses how the beauty brand future relies on how they can transform their operation to take what nature offers ethically and make it even more sustainable. Discover how Calvin Klein former Creative Director changed his career to building a purpose-driven and sustainable brand.
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How brands can inspire consumerist join the circular economy.

The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to the business impact across society, environment and economy. In this episode, Pia Heidenmark, former Chief Sustainability Officer of IKEA discusses how brands can jump into the circular economy. Tune in to discover how brands can inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept, with outstanding well-designed products and clear and effective communication.

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How to build beloved brands through changing times.

After a challenging year, consumers decision making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo Senior Marketing Manager at Johnson & Johnson discusses how brands can become agile when creating marketing strategies that have a true purpose to move emotions and sentiments, instead of moving wallets. Tune in to discover how brands can use the power of data and influencer marketing to truly engage with consumers and build strong bonds and communities.

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How can F&B brands tap into wellness with out being cliche.

During the past two years, wellness has taken centre stage in consumers lives. In this episode, Ulises Ramirez, General Manager for the North America Water Portfolio at The Coca-Cola Company  discuss how F&B brands can tap into to topic and still stand out from the crowd. Tune in to discover how innovation and purpose can come together to empower brands to avoid being cliche and discover how Smart Waters has been able to lead their category through a smart and authentic strategy, putting consumers at the core of their decision making.                    Listen on:

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The ins and outs of the Creators Economy. What brands can learn from the Asian market.

The Asian market has been leading the path on technology and marketing innovations over the past years. In this episode, Siang Ng former VP of Global Business at Gushcloud International and today thought leader on marketing and business strategy, discusses the key learnings from Asia  when tapping in the Creator Economy. Tune in to discover how this new era, has transformed brand and consumer relationships, how Livestream shopping has redefined engagement and how to successfully build a co-creation strategy with influencers.                      Listen on:

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How brands can shape the digital landscape to be a kinder place and achieve business success.

In today’s world, brands have the possibility to positively impact society. In this episode, Naomi Walkland VP of Marketing for Bumble EMEA explores how brands can use their platform and marketing efforts  to build a safer and kinder digital landscape. Tune in to discover how, through the power of cultural voices, a brand mission can come to live in a stronger and relevant way, evoking a positive change. Learn how Bumble has successfully defied social norms and turned the dating landscape into a safe place, by empowering women.

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How TikTok is transforming content creation for brands and influencers.

TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO, and Founder of Tkers Agency discusses how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the platform, how TikTok creators differentiate from other channels influencers and understand what the future holds for brands that dive into TikTok to embrace a form of more dynamic, authentic and less filtered content.

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How FMCG brands can better optimise their digital presence and marketing strategy. 

Building a brand personality is a must in today’s digital world for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company discuss how brands can engage and delight consumers by innovating. We dive into how to build a brand personality, the importance of working with talented content creators that successfully amplify the brand storytelling, and finally to get an insight into the success formula to tap into TikTok.

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How influencer marketing can help brands achieve credibility of their social commitments. 

Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso  Colombia, discusses  how brands can avoid becoming one more brand promising to save the world. They explain how influencers can convey authenticity, and how the use of livestream content enables brands to gain back proximity and trust with consumers.

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How influencers can protect their brand & content in the ever changing digital landscape. 

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder & Managing partner of Sharma Law discusses, what both parties need to legally take into account when going into partnership. They uncover practical recommendations when going into collaboration agreements & discuss how the creator economy era will impact the industry.

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Positioning a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how the digital innovations are allowing marketers to become more disruptive.

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The key to achieve brand & audience growth in culturally different markets.

Entering & successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L’Oréal France discusses  how to use Influencer Marketing as a strategy to successfully penetrate a new market.
Discover how brands can use Influencer Marketing to resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels, different audiences around the globe engage with.

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Is the future for influencers to build their own brands & become entrepreneurs? 

The creators economy is here to stay & revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses what the future of content creators hold and the different opportunities there are for partnering and con-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience  

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The importance of creating Influencer Marketing campaigns with meaningful and authentic purpose.

Todays' audience is increasingly demanding brands across the globe to convey  a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentically.  

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How luxury brands stay ahead of the game by embracing new digital strategies.

Social distancing measures & rise of a new customer behaviour, have challenged luxury brands to defied the status quo. In this episode, Vanessa Fernandes Luxury Expert & Marketing Manager for Clive Christian Perfumesdiscusses how luxury brands can innovate in their approach to market and explores how an omnichannel strategy, that combines Influencer Marketing with technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.

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The evolution of brand management: How to stay ahead go the game?

Staying ahead of the game in a fast moving and evolving digital landscape is a challenge for big and SME companies. In this Episode, Tessa Masiaszek, Marketing Master Professor, discusses how  marketing managers and entrepreneurs have to adapt to the constant evolution of brand management. They explore how important is to have an authentic value system, and how to successfully embrace new digital strategies.

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Grow a business in 2021 with the power of Influencer Marketing.

Growing a business in todays fast moving digital world is a challenge. In this episode, Gordon Glenister Marketing consultant and keynote speaker for the industry, dives into how  brands can leverage the power from Influencer Marketing to grow their businesses. He shares practical insights on how to secure a return of investment, how to jump into new digital strategies such as  Livestream shopping.

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The importance of authenticity when creating fun content for lifestyle brands.

Building an authentic bond with your audience is key to secure a long-lasting relationship with it. In this episode, lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy. Nas also stresses how important is for brands to embrace the power of authenticity and laughter to raise a steady engagement.

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The importance of speaking fearlessly.

Speaking fearless in social media has become a must in the Influencer Marketing Industry, as today more than ever, global audience are raising their voices to speak up and empower who they are and what they truly think about brands, global movements and so much more. Zeze Millz, leading Cultural Commentator in the UK dives into the importance and challenges that come with speaking fearless on social, how brands can find an opportunity to make a change and take a stand by empowering unapologetic conversations.

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Creating a global business in 2 years. Our story .

Tenacity, resilience and gratitude, three words that describe the foundation story of Maira Genovese, Founder and President of MG Empower. Tune in to discover the story behind Maira’s journey to build a business that reflects a clear purpose: empowering lives, people and brands, in 2 years. In this episode, we will discover how MG Empower has become a leading influencer marketing agency by having a clear purpose that goes above and beyond a commercial goal, and that is powered by a vision of innovation.

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Introducing the MG Empower Podcast.

Ready to dive behind the scenes of the influencer marketing world? In this welcome message, our host Maira Genovese, President and Founder of MG Empower, will introduce you to this new exciting adventure, how this idea began and came to life, and how through storytelling with our worldwide guests we will unveil the secrets to success in the revolutionary industry of Influencer Marketing. We’ll come to you with  new stories, new hacks and new voices that are taking the led in our industry all around the world.

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