Let's uncover the secret truths behind the success of the influencer marketing world.

In this podcast, we combine interviews with global industry leaders, influencers from all over the world and new upcoming cultural voices in the industry. Together we bring the hottest insights for you to keep-up with the latest trends, news and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market. Come behind the scenes with us as we uncover the untold stories behind this revolutionary industry.

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Discover our episodes.

Spotify Cover Ep 12

How influencer marketing can help FMCG brands achieve credibility of their social commitments. 

Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso  Colombia, discusses  how brands can avoid becoming one more brand promising to save the world. They explain how influencers can convey authenticity, and how the use of livestream content enables brands to gain back proximity and trust with consumers.

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Spotify Cover Ep 11

How influencers can protect their brand & content in the ever changing digital landscape. 

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder & Managing partner of Sharma Law discusses, what both parties need to legally take into account when going into partnership. They uncover practical recommendations when going into collaboration agreements & discuss how the creator economy era will impact the industry.

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Ep. 10 Cover

Positioning a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how the digital innovations are allowing marketers to become more disruptive.

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Ep. 9 Spotify cover

The key to achieve brand & audience growth in culturally different markets.

Entering & successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L’Oréal France discusses  how to use Influencer Marketing as a strategy to successfully penetrate a new market.
Discover how brands can use Influencer Marketing to resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels, different audiences around the globe engage with.

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Ep. 8 Cover Camila Coutinho

Is the future for influencers to build their own brands & become entrepreneurs? 

The creators economy is here to stay & revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses what the future of content creators hold and the different opportunities there are for partnering and con-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience  

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Spotify Cover Ep 7-1

The importance of creating Influencer Marketing campaigns with meaningful and authentic purpose.

Todays' audience is increasingly demanding brands across the globe to convey  a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentically.  

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Spotify cover Ep 6-1

How luxury brands stay ahead of the game by embracing new digital strategies.

Social distancing measures & rise of a new customer behaviour, have challenged luxury brands to defied the status quo. In this episode, Vanessa Fernandes Luxury Expert & Marketing Manager for Clive Christian Perfumesdiscusses how luxury brands can innovate in their approach to market and explores how an omnichannel strategy, that combines Influencer Marketing with technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.

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Spotify Cover Ep 5 2

The evolution of brand management: How to stay ahead go the game?

Staying ahead of the game in a fast moving and evolving digital landscape is a challenge for big and SME companies. In this Episode, Tessa Masiaszek, Marketing Master Professor, discusses how  marketing managers and entrepreneurs have to adapt to the constant evolution of brand management. They explore how important is to have an authentic value system, and how to successfully embrace new digital strategies.

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Spotify Cover Ep 4

Grow a business in 2021 with the power of Influencer Marketing.

Growing a business in todays fast moving digital world is a challenge. In this episode, Gordon Glenister Marketing consultant and keynote speaker for the industry, dives into how  brands can leverage the power from Influencer Marketing to grow their businesses. He shares practical insights on how to secure a return of investment, how to jump into new digital strategies such as  Livestream shopping and understand the importance of transmitting an authentic message of inclusivity and diversity.

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Spotify Cover Ep 3-1

The importance of authenticity when creating fun content for lifestyle brands.

Building an authentic bond with your audience is key to secure a long-lasting relationship with it. Lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy.

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Spotify Cover Ep 2

The importance of speaking fearlessly.

Speaking fearless in social media has become a must in the industry. Zeze Millz, leading Cultural Commentator in the UK dives into the importance and challenges that come with speaking fearless on social, how brands can find an opportunity to make a change and take a stand by empowering unapologetic conversations.

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Spotify Cover Ep 1

Creating a global business in 2 years. Our story .

Tenacity, resilience and gratitude, 3 words that describe the story of Maira Genovese and the foundation of MG Empower. Tune in to discover the story behind Maira’s journey to build a business that reflects a clear purpose: empowering lives, people and brands. Becoming a leading Influencer Marketing Agency.

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Spotify Cover Intro

Introducing the MG Empower Podcast.

Ready to dive behind the scenes of the influencer marketing world? A welcome message from our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager. We will come to you with a new story, new hacks and new voices that are taking the led in our industry all around the world.

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