Let's uncover the secret truths behind the success of the influencer marketing world.

In this podcast, we combine interviews with global industry leaders, influencers from all over the world and new upcoming cultural voices in the industry. Together we bring the hottest insights for you to keep-up with the latest trends, news and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market. Come behind the scenes with us as we uncover the untold stories behind this revolutionary industry.

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Spotify Cover Ep 20

How sustainable beauty is powering the industry. Inside Costa Brazil's purpose-driven brand.

Sustainable beauty is transforming the industry forever, as consumers are increasingly demanding brands to become more ethical across their supply chain and communications. In this episode  Francisco Costa, Founder and Creative Director for Costa Brazil, discusses how the beauty brand future relies on how they can transform their operation to take what nature offers ethically and make it even more sustainable. Discover how Calvin Klein former Creative Director changed his career to building a purpose-driven and sustainable brand.
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Spotify Cover Ep 19

How brands can inspire consumerist join the circular economy.

The definition of business success today goes beyond commercial results. Younger generations and consumer awareness are demanding brands to go from words to actions when it comes to the business impact across society, environment and economy. In this episode, Pia Heidenmark, former Chief Sustainability Officer of IKEA discusses how brands can jump into the circular economy. Tune in to discover how brands can inspire consumers to embrace a sustainable lifestyle by educating and simplifying the concept, with outstanding well-designed products and clear and effective communication.

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Spotify Cover Ep 18

How to build beloved brands through changing times.

After a challenging year, consumers decision making has forever been transformed, prioritising brands that go beyond their commercial goals, to support consumers to live better lives. In this episode, Bea Bravo Senior Marketing Manager at Johnson & Johnson discusses how brands can become agile when creating marketing strategies that have a true purpose to move emotions and sentiments, instead of moving wallets. Tune in to discover how brands can use the power of data and influencer marketing to truly engage with consumers and build strong bonds and communities.

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Spotify Cover Ep 17

How can F&B brands tap into wellness with out being cliche.

During the past two years, wellness has taken centre stage in consumers lives. In this episode, Ulises Ramirez, General Manager for the North America Water Portfolio at The Coca-Cola Company  discuss how F&B brands can tap into to topic and still stand out from the crowd. Tune in to discover how innovation and purpose can come together to empower brands to avoid being cliche and discover how Smart Waters has been able to lead their category through a smart and authentic strategy, putting consumers at the core of their decision making.                    Listen on:

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Spotify Cover Ep 16

The ins and outs of the Creators Economy. What brands can learn from the Asian market.

The Asian market has been leading the path on technology and marketing innovations over the past years. In this episode, Siang Ng former VP of Global Business at Gushcloud International and today thought leader on marketing and business strategy, discusses the key learnings from Asia  when tapping in the Creator Economy. Tune in to discover how this new era, has transformed brand and consumer relationships, how Livestream shopping has redefined engagement and how to successfully build a co-creation strategy with influencers.                      Listen on:

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Spotify Cover Ep 15

How brands can shape the digital landscape to be a kinder place and achieve business success.

In today’s world, brands have the possibility to positively impact society. In this episode, Naomi Walkland VP of Marketing for Bumble EMEA explores how brands can use their platform and marketing efforts  to build a safer and kinder digital landscape. Tune in to discover how, through the power of cultural voices, a brand mission can come to live in a stronger and relevant way, evoking a positive change. Learn how Bumble has successfully defied social norms and turned the dating landscape into a safe place, by empowering women.

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Spotify Cover Ep 14

How TikTok is transforming content creation for brands and influencers.

TikTok has revolutionised the social media landscape and sparked the growth of content creators across the globe. In this episode, Jaime Vargas, CEO, and Founder of Tkers Agency discusses how brands can embrace TikTok to disrupt their marketing and content strategies. Also, they talk about how brands can lose the fear to enter the platform, how TikTok creators differentiate from other channels influencers and understand what the future holds for brands that dive into TikTok to embrace a form of more dynamic, authentic and less filtered content.

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Spotify Cover Ep 13

How FMCG brands can better optimise their digital presence and marketing strategy. 

Building a brand personality is a must in today’s digital world for FMCG brands looking to disrupt the digital landscape. In this episode, Sonya Gonzalez, Marketing Manager for Burton’s Biscuit Company discuss how brands can engage and delight consumers by innovating. We dive into how to build a brand personality, the importance of working with talented content creators that successfully amplify the brand storytelling, and finally to get an insight into the success formula to tap into TikTok.

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Spotify Cover Ep 12

How influencer marketing can help brands achieve credibility of their social commitments. 

Today, more than ever brands are challenged to distinguish themselves on how to communicate their social and environmental efforts authentically. In this episode, Sylvia Guerrero, Marketing Manager for Nestlé Nespresso  Colombia, discusses  how brands can avoid becoming one more brand promising to save the world. They explain how influencers can convey authenticity, and how the use of livestream content enables brands to gain back proximity and trust with consumers.

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Spotify Cover Ep 11

How influencers can protect their brand & content in the ever changing digital landscape. 

The digital media landscape is rapidly transforming, and both brands and influencers need to stay at the forefront of IP regulations to protect their businesses. In this episode, Anita Sharma, Founder & Managing partner of Sharma Law discusses, what both parties need to legally take into account when going into partnership. They uncover practical recommendations when going into collaboration agreements & discuss how the creator economy era will impact the industry.

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Ep. 10 Cover

Positioning a hotel brand through social media and influencer marketing.

When it comes to the travel and hospitality industry, it all comes down to experiences and how effectively can brands convey an engaging and authentic travel journey. In this episode, Lisette Sprangers, General Manager for the first AC Hotel by Marriott in LATAM, discusses how influencer marketing has transformed the industry by becoming a trustworthy form of WOM. Discover how hotel brands can genuinely collaborate with creators, and how the digital innovations are allowing marketers to become more disruptive.

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Ep. 9 Spotify cover

The key to achieve brand & audience growth in culturally different markets.

Entering & successfully growing in a new market is a challenge for any brand and business. In this episode Elvira Serra, General Manager for luxury brands at L’Oréal France discusses  how to use Influencer Marketing as a strategy to successfully penetrate a new market.
Discover how brands can use Influencer Marketing to resonate with a new market audience, conduct in-depth research and understand what type of content, language and channels, different audiences around the globe engage with.

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Ep. 8 Cover Camila Coutinho

Is the future for influencers to build their own brands & become entrepreneurs? 

The creators economy is here to stay & revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses what the future of content creators hold and the different opportunities there are for partnering and con-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience  

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The importance of creating Influencer Marketing campaigns with meaningful and authentic purpose.

Todays' audience is increasingly demanding brands across the globe to convey  a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentically.  

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How luxury brands stay ahead of the game by embracing new digital strategies.

Social distancing measures & rise of a new customer behaviour, have challenged luxury brands to defied the status quo. In this episode, Vanessa Fernandes Luxury Expert & Marketing Manager for Clive Christian Perfumesdiscusses how luxury brands can innovate in their approach to market and explores how an omnichannel strategy, that combines Influencer Marketing with technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.

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The evolution of brand management: How to stay ahead go the game?

Staying ahead of the game in a fast moving and evolving digital landscape is a challenge for big and SME companies. In this Episode, Tessa Masiaszek, Marketing Master Professor, discusses how  marketing managers and entrepreneurs have to adapt to the constant evolution of brand management. They explore how important is to have an authentic value system, and how to successfully embrace new digital strategies.

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Grow a business in 2021 with the power of Influencer Marketing.

Growing a business in todays fast moving digital world is a challenge. In this episode, Gordon Glenister Marketing consultant and keynote speaker for the industry, dives into how  brands can leverage the power from Influencer Marketing to grow their businesses. He shares practical insights on how to secure a return of investment, how to jump into new digital strategies such as  Livestream shopping.

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Spotify Cover Ep 3-1

The importance of authenticity when creating fun content for lifestyle brands.

Building an authentic bond with your audience is key to secure a long-lasting relationship with it. In this episode, lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy. Nas also stresses how important is for brands to embrace the power of authenticity and laughter to raise a steady engagement.

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The importance of speaking fearlessly.

Speaking fearless in social media has become a must in the Influencer Marketing Industry, as today more than ever, global audience are raising their voices to speak up and empower who they are and what they truly think about brands, global movements and so much more. Zeze Millz, leading Cultural Commentator in the UK dives into the importance and challenges that come with speaking fearless on social, how brands can find an opportunity to make a change and take a stand by empowering unapologetic conversations.

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Spotify Cover Ep 1

Creating a global business in 2 years. Our story .

Tenacity, resilience and gratitude, three words that describe the foundation story of Maira Genovese, Founder and President of MG Empower. Tune in to discover the story behind Maira’s journey to build a business that reflects a clear purpose: empowering lives, people and brands, in 2 years. In this episode, we will discover how MG Empower has become a leading influencer marketing agency by having a clear purpose that goes above and beyond a commercial goal, and that is powered by a vision of innovation.

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Spotify Cover Intro

Introducing the MG Empower Podcast.

Ready to dive behind the scenes of the influencer marketing world? In this welcome message, our host Maira Genovese, CEO and Founder of MG Empower, will introduce you to this new exciting adventure, how this idea began and came to life, and how through storytelling with our worldwide guests we will unveil the secrets to success in the revolutionary industry of Influencer Marketing. We’ll come to you with  new stories, new hacks and new voices that are taking the led in our industry all around the world.

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