Let's uncover the secret truths behind the success of the influencer marketing world.
In this podcast, we combine interviews with global industry leaders, influencers from all over the world and new upcoming cultural voices in the industry. Together we bring the hottest insights for you to keep-up with the latest trends, news and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market. Come behind the scenes with us as we uncover the untold stories behind this revolutionary industry.
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Discover our episodes.
How are women's empowerment and leadership transforming the business landscape?
Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape.
Breaking stereotypes in a male-dominated industry.
The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, we have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey.
Onboarding non-gaming audiences into immersive experiences.
One of the hottest trending questions in the marketing industry is “How can we successfully place brand activations on new digital spaces, such as the Metaverse?”. While it's hard to provide all the answers at this early stage, there are still important insights we can already consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins us for a practical conversation exploring some of his insights, including a perspective on real-world cases and campaigns, and touching on the Metaverse Fashion Week.
Does your brand need a community?
Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, we welcome Manouska Jeantus, Community Lead at Miro, former Community Engagement Leader at Glossier, as we engage in a conversation tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.
How are influencers becoming part of brand's marketing & product development teams?
Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode global communications strategist and talent agent, Alice Hampton, Founder of ACP Management dives into a rich conversation analysing the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.
How to drive innovation by co-creating with the brand community.
Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, we engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact.
How important is mental wellbeing in the influencer marketing industry?
Social media has increasingly driven the perfectionism ideals presented to us for decades by mass media, highly impacting the influencer marketing industry today. In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie, shares with Maira Genovese, Founder and President of MG Empower and Raphael Bouquillon, Managing Director USA, her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges.
How can brands raise consumer trust, partnering with influencers to drive positive impact?
How will the rise of Web 3.0 impact the development of the creator economy?
What is the Ecoverse and how can brands take part of a this sustainable metaverse idea?
How is the publishing industry keeping up with the creator economy?
How can brands get started in the metaverse by collaborating with influencers?
How to build a winning PR strategy by partnering with influencers.
How to create long term relationships with consumers by leveraging on empathy.
How sustainable beauty is powering the industry. Inside Costa Brazil's purpose-driven brand.
How brands can inspire consumerist join the circular economy.
How to build beloved brands through changing times.
How can F&B brands tap into wellness with out being cliche.
During the past two years, wellness has taken centre stage in consumers lives. In this episode, Ulises Ramirez, General Manager for the North America Water Portfolio at The Coca-Cola Company discuss how F&B brands can tap into to topic and still stand out from the crowd. Tune in to discover how innovation and purpose can come together to empower brands to avoid being cliche and discover how Smart Waters has been able to lead their category through a smart and authentic strategy, putting consumers at the core of their decision making. Listen on:
The ins and outs of the Creators Economy. What brands can learn from the Asian market.
The Asian market has been leading the path on technology and marketing innovations over the past years. In this episode, Siang Ng former VP of Global Business at Gushcloud International and today thought leader on marketing and business strategy, discusses the key learnings from Asia when tapping in the Creator Economy. Tune in to discover how this new era, has transformed brand and consumer relationships, how Livestream shopping has redefined engagement and how to successfully build a co-creation strategy with influencers. Listen on:
How brands can shape the digital landscape to be a kinder place and achieve business success.
How TikTok is transforming content creation for brands and influencers.
How FMCG brands can better optimise their digital presence and marketing strategy.
How influencer marketing can help brands achieve credibility of their social commitments.
How influencers can protect their brand & content in the ever changing digital landscape.
Positioning a hotel brand through social media and influencer marketing.
The key to achieve brand & audience growth in culturally different markets.
Is the future for influencers to build their own brands & become entrepreneurs?
The creators economy is here to stay & revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses what the future of content creators hold and the different opportunities there are for partnering and con-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience
The importance of creating Influencer Marketing campaigns with meaningful and authentic purpose.
Todays' audience is increasingly demanding brands across the globe to convey a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentically.
How luxury brands stay ahead of the game by embracing new digital strategies.
Social distancing measures & rise of a new customer behaviour, have challenged luxury brands to defied the status quo. In this episode, Vanessa Fernandes Luxury Expert & Marketing Manager for Clive Christian Perfumes, discusses how luxury brands can innovate in their approach to market and explores how an omnichannel strategy, that combines Influencer Marketing with technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.
The evolution of brand management: How to stay ahead go the game?
Grow a business in 2021 with the power of Influencer Marketing.
The importance of authenticity when creating fun content for lifestyle brands.
The importance of speaking fearlessly.
Creating a global business in 2 years. Our story .
Introducing the MG Empower Podcast.