Let's uncover the secret truths behind the success of the influencer marketing world.

One of the hottest trending questions in the marketing industry is “How can we successfully place brand activations on new digital spaces, such as the Metaverse?”. While it's hard to provide all the answers at this early stage, there are still important insights we can already consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins us for a practical conversation exploring some of his insights, including a perspective on real-world cases and campaigns, and touching on the Metaverse Fashion Week.

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, we welcome Manouska Jeantus, Community Lead at Miro, former Community Engagement Leader at Glossier, as we engage in a conversation tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode global communications strategist and talent agent, Alice Hampton, Founder of ACP Management dives into a  rich conversation analysing the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and key points for brands to successfully build co-creation relationships with creators.

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, we engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact.

Social media has increasingly driven the perfectionism ideals presented to us for decades by mass media, highly impacting the influencer marketing industry today. In this utterly authentic and human episode, best-selling author and founder of Happy Not Perfect, Poppy Jamie, shares with Maira Genovese, Founder and President of MG Empower and Raphael Bouquillon, Managing Director USA, her personal experiences as an influencer, and advice as a mental wellbeing expert and advocate, on how brands and talents can face these challenges.