Let's uncover the secret truths behind the success of the influencer marketing world.
In this podcast, we combine interviews with global industry leaders, influencers from all over the world and new upcoming cultural voices in the industry. Together we bring the hottest insights for you to keep-up with the latest trends, news and hacks on building an influencer marketing campaign for a local and global reach, no matter your target market. Come behind the scenes with us as we uncover the untold stories behind this revolutionary industry.
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Discover our episodes.
The key to achieve brand & audience growth in culturally different markets ft. Elvira Serra
The importance of creating Influencer Marketing campaigns with meaningful and authentic purpose ft. Emily McDonnell
Todays' audience is increasingly demanding brands across the globe to convey a bigger purpose that goes beyond commercial goals. People are no longer buying what brands do, but why they do it. In this episode, Emily McDonnell Influencer Marketing and social media expert explains how brands can define their purpose and partner with the right voices to convey it authentically.
Is the future for influencers to build their own brands & become entrepreneurs? ft. Camila Coutinho
The creators economy is here to stay & revolutionise the marketing industry forever. In this episode, Camila Coutinho Global influencer, communicator and business women discusses what the future of content creators hold and the different opportunities there are for partnering and con-creating with brands. Furthermore, they reflect back on the journey of running a livestream shopping experience
Grow a business in 2021 with the power of Influencer Marketing ft. Gordon Glenister.
Growing a business in today's fast digital world is a challenge. In this episode, Gordon Glenister Marketing consultant and keynote speaker for the industry, dives into how brands can leverage the power from Influencer Marketing to grow their businesses and jump into new digital strategies such as Livestream shopping.
The evolution of brand management: How to stay ahead go the game? ft. Tessa Misiaszek.
Staying ahead of the game in a fast-moving and evolving digital landscape is a challenge for all size companies. In this Episode, Tessa Masiaszek, Marketing Master Professor and Business consultant discuss how marketing managers and entrepreneurs have to adapt to the evolution of brand management to keep their businesses growing.
How luxury brands stay ahead of the game by embracing new digital strategies ft. Vanessa Fernandes
Social distancing measures & rise of a new customer behaviour, have challenged luxury brands to defied the status quo. In this episode, Vanessa Fernandes Luxury Expert & Marketing Manager for Clive Christian Perfumes, explores how an omnichannel strategy, that combines Influencer Marketing with technologies like AR, can deliver a personalized and unique valuable experience for the luxury consumer.
Creating a global business in 2 years. Our story ft. Maira Genovese.
Tenacity, resilience and gratitude, 3 words that describe the story of Maira Genovese and the foundation of MG Empower. Tune in to discover the story behind Maira’s journey to build a business that reflects a clear purpose: empowering lives, people and brands. Becoming a leading Influencer Marketing Agency.
The importance of speaking fearlessly ft. Zeze Millz.
Speaking fearless in social media has become a must in the industry. Zeze Millz, leading Cultural Commentator in the UK dives into the importance and challenges that come with speaking fearless on social, how brands can find an opportunity to make a change and take a stand by empowering unapologetic conversations.
The importance of authenticity when creating fun content for lifestyle brands ft. Nas Majeed.
Building an authentic bond with your audience is key to secure a long-lasting relationship with it. Lifestyle content creator Nas Majeed explains how brands can build stronger connections with their audiences by allowing creative freedom to influencers and empowering their inputs into the content strategy.
Introducing the MG Empower Podcast.
Ready to dive behind the scenes of the influencer marketing world? A welcome message from our hosts Maira Genovese, Founder and CMO of MG Empower and Aleks Velev, Campaign Manager. We will come to you with a new story, new hacks and new voices that are taking the led in our industry all around the world.